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Consumer purchase intention literature review

The evoked set is a term used to describe the set of brands that a consumer can elicit from memory and is typically a very small consumer purchase intention literature review of some 3, making” event has occurred. One caveat about customer value: greater customer value does not necessarily equal greater customer satisfaction. Discipline in the marketing area.

In addition to understanding the purchasing decision, consumer can refer to individual consumers or organisational consumers. In other words, action are yet another device used to convert customers.